Designed to be experienced through an editorial lens, using content and layout to give depth and identity to the proposition, including a monthly central window concept with weekly variations, and inspired product stories, “style icons” portfolio cover stories, designer spotlights.

Within “Curated Lists” we offered “Products” and “Themes” and “Features”, “Shop the Look” and “This or That”. A tagging system was created which helped to filter the content dynamically.There was also content curated by style advisors and trend setters. The outcome was a coordinated e-commerce experience, to develop interest and engagement with brands and products. The digital experience - which was designed based on the concept of story telling and social media behaviours - became sophisticated and personal, increasing the conversion rates.