HAMA
HAMA
Spearpoint⇀Digital Design Director
⇀ Y23 :: 3 Mo
Represent the spirit and drive behind the brand. Align e-commerce with the brand values, to become a source of inspiration. A quiet luxury, for the seeker.
◼ Imagery at a navigation level that introduces crafting and material origins.
01—06
◼ Promoting products through lifestyle photography, using typography as a quiet but consistent brand element.
02—06
◼ Introducing collections through stories—leading to products through photography.
03—06
◼ Story-telling products and materials’ origins.
04—06
◼Promoting a fluid product discovery when changing materials, size, collections or colours.
05—06
◼Being honest about the purpose of the brand and who they promote and support.
06—06
Following a brand exercise, the team worked together to design an experience where imagery and tone of voice define the brand and product. A website that offers enough flexibility with components and design layouts to accommodate future content growth.
Brand Design — Workship Studios