Following a brand exercise, the team collaboratively designed an experience where imagery and tone of voice define the brand and its products. The website offers flexible components and design layouts to accommodate future content growth. We integrated imagery at the navigation level to highlight craftsmanship and material origins. Products are promoted through lifestyle photography, with typography serving as a subtle yet consistent brand element. Collections are introduced through storytelling, leading to products via engaging photography. This approach highlights the origins of products and materials, facilitating a seamless product discovery experience when changing materials, sizes, collections, or colors. Throughout, we maintained honesty about the brand's purpose and the individuals and causes it supports.

The aim was to represent the spirit and drive behind the brand by aligning e-commerce with Hama's core values, transforming it into a source of inspiration. "Quiet luxury. for the Seeker."