IOQS
IOQS
Publicis Sapient ⇀ Lead Product designer
⇀ Y20-21 :: 6Mo
Together. Forward—The home of progress, personalised. Re-shape the relationship with the consumer and enhance their experience with IQOS.
◼Introducing ‘The Companion’ — 1 Explore + 2 Discover + 3 Guide.
01—14
◼I — Discovering your total solution.
02—14
◼Framing IQOS in the minds of consumers as a solution ecosystem not just a device.
03—14
◼ Positions IQOS.com as your companion and primary channel to build the relationship.
04—14
◼Through relatable personas and lifestyles.
05—14
◼II —Intuitive and contextual product discovery.
06/14
◼The journey into conversion starts with the ‘Companion’.
07—14
◼III —MyIQOS as a destination and gateway.
08—14
◼Framing the logged in experience through the lens of progress in a timeline.
09—14
◼IV—The ‘benefit’ milestone to full conversion.
10—14
◼Set a motivation, turn it into milestone and achieve benefits.
11—14
◼V — Taste exploration and community.
12—14
◼A new way for users to discover flavours, advice, device combinations, locations.
13—14
◼Loyal consumers becomes connaisseurs and offer guidance .
14—14
Develop a concept for the future vision of IQOS as a brand digitally, focusing on 6 core areas of inspiration based on the PMI B2C Consumer Experience categories to structure our best-in-class research — Education, Exploratory, Expressive, Sensorial, Supportive and social.
INFO
Creative Director — Dennis Christensen
Motion — Vicky Yang