Kia
Y23 ─── 3MO
digital strategy ⚲ kia
Project info
Kia Mobility is an initiative by Kia Corporation aimed at expanding the concept of mobility beyond traditional car ownership. This program focuses on offering innovative mobility solutions that cater to diverse customer needs, such as car-sharing, subscription services, and ride-hailing. Kia Mobility leverages advancements in technology and connectivity to provide flexible, convenient, and sustainable transportation options. As part of Kia’s brand transformation, we were tasked with bringing to life Kia’s new brand activities, focusing on one key area of business: Mobility. Our goal was to present KIA as a holistic experience that is sensorial, exploratory, and connected. This brand vision exercise for Kia Mobility is based on three key pillars: Drive, Ride, and Share.
We developed a brand ecosystem and explored a visual toolkit that supports tech innovation and progressive thinking within mobility - beyond just selling cars. We visually translated KIA into a holistic, ever growing, omnipresent and personalised eXperience. Presented Kia as an enabler for connectivity, encouraging progression and collaboration. Moving from a disjointed and complex to an unified service and experience - envisioning Kia’s brand as leaders for the future with creative exploration and expansion of its core design principles and visual language. The goal was to enhance the overall mobility experience by making it more accessible, efficient, and environmentally friendly, aligning with Kia’s vision of becoming a leader in the future mobility landscape.
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