MARC JACOBS
MARC JACOBS
Elephant⇀ACD
⇀ Y21 — 22 :: 5 Mo
Evolve MarcJacobs.com to align with the brand’s core business and creative objectives.
◼Change the navigation architecture to include new links such as ‘heaven’ — the sub-brand.
01—05
◼ Use imagery to progressively introduce products and categories.
02—05
◼Offering a collection only page — each new collection has design variants and features.
03—05
◼Making collection imagery the key focus—product details only shown at product listing or detail pages.
04—05
◼Celebrating the brand’s tonality and positioning.
05—05
The project had two different asks, the first to work on the website navigation architecture and look and feel to represent the recent brand creative and business directions and second to create a layout to celebrate the latest monogram collection —to make it feel more inspirational and editorial, more like a moodboard and less as an e-commerce page.
INFO
CD UX —Maria Springer
CD UI —Wojciech Zalot