WREN KITCHENS
WREN KITCHENS
Tribal Worldwide ⇀ Senior Product Designer
⇀ Y18 :: 3 Mo
To create a content driven w-commerce website for Wren Kitchens. By adding a more intuitive navigation, a configurator and a price simulator.
◼Homepage — introducing categories, products and inspirational designs.
01—06
◼ Showing products in-situ and encouraging for customisation.
02—06
◼My Kitchen — The Dashboard. The space for personal designs and inspiration to be applied in customers’ kitchen layouts.
03—06
◼A space for exploration and discovery moments — The Moodboard.
04—06
◼Making it real — ’Price my kitchen’.
05—06
◼Seeing it as it’d look and applying real-time customisation —The Configurator.
06—06
New content-driven e-commerce website for Wren Kitchens, built on purposeful UX and design. Within the many features and tools customers could find a configurator, price simulator and a more intuitive.
As part of this project’s deliverables were a complex design library and styleguide created based on a well thought and structured modular system. The customers could book for a home measure or a showroom visit and a VR experience was added to the concept.
The customer could also save the kitchen created for later use. This could also be done in a more technical/informational level at the “Price my Kitchen” page which was developed to offer a clearer idea of the best option for the each specific customer’s needs and situation.
INFO
Creative Director — Victoria Buchanan
Head of Creative — Stuart O'Neill
Head of UX — Sunny Kumar